A conceptual redesign for ADL, a leading dairy company, as part of an academic project. The refreshed logo retained the essence of the brand's heritage while introducing subtle, modern refinements and practical application, including a custom typeface to enhance its versatility. This updated identity was applied across various platforms, showcasing its practical use in real-world scenarios. Additionally, I designed an annual report sample that demonstrated the brand's updated look with precision and impact. This project served as a creative exploration of branding evolution, emphasizing innovation while respecting the original identity.